Ivey Business School (Canada)
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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuTeaching Note IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Starting at €0.00
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A)
Roberto GalangCase IVEY-9B11M118-ECorporate Governance, Marketing, StrategyBetween 2004 and 2011, the Universal Robina Corporation (URC) launched its first ready-to-drink bottled tea product, C2, in three Southeast Asian markets: the Philippines, Vietnam, and Indonesia. URC’s founder hoped to replicate the success that ready-to-drink tea had achieved in China and Japan. Because of the differences in competitive tactics and consumer preferences in each market, URC needed to modify its strategic plan for each to improve t...Starting at €8.20
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B)
Roberto GalangCase IVEY-9B11M119-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €5.74
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C)
Roberto GalangCase IVEY-9B11M120-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €5.74