Ivey Business School (Canada)
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Physio2U: Telehealth in the Time of COVID-19
Sarah Lord FergusonCase IVEY-W27123-EEntrepreneurship, MarketingThe owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth amid the growing threat of COVID-19 in early 2020. While the Physio2U team and its patients were pleasantly surprised by their success with telehealth, as vaccination rates increased and the threat of COVID-19 infection became less significant, she had some tough decisions to make. She wondered ...Starting at €8.20
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Physio2U: Telehealth in the Time of COVID-19 - Teaching Note
Sarah Lord FergusonTeaching Note IVEY-W27124-EEntrepreneurship, MarketingTeaching note for product W27123.Starting at €0.00
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A)
Roberto GalangCase IVEY-9B11M118-ECorporate Governance, Marketing, StrategyBetween 2004 and 2011, the Universal Robina Corporation (URC) launched its first ready-to-drink bottled tea product, C2, in three Southeast Asian markets: the Philippines, Vietnam, and Indonesia. URC’s founder hoped to replicate the success that ready-to-drink tea had achieved in China and Japan. Because of the differences in competitive tactics and consumer preferences in each market, URC needed to modify its strategic plan for each to improve t...Starting at €8.20
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B)
Roberto GalangCase IVEY-9B11M119-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €5.74
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C)
Roberto GalangCase IVEY-9B11M120-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €5.74