Ivey Business School (Canada)
- Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Format: PDFPages: 11Language: English - Teaching Note
Positioning Urzza: Launching a New Energy Drink - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 9Language: English - Case
Launch of the Sony PlayStation 3
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A014-EPublished: Aug 3, 2007Reviewed: Jun 28, 2012Format: PDFPages: 18Language: English - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 10Language: English - Teaching Note
Biba: Stitching Plans for Growth - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 8Language: English - Teaching Note
Pulse Candy: Sustaining the Brand Differentiation - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A032-EPublished: Jun 1, 2018Reviewed: Mar 7, 2018Format: PDFPages: 12Language: English - Case
Positioning Urzza: Launching a New Energy Drink
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 8Language: English - Case
Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M118-EPublished: Feb 15, 2012Format: PDFPages: 8Language: English - Case
The Wii: Nintendo's Video Game Revolution
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A004-EPublished: Jan 31, 2008Reviewed: Feb 26, 2010Format: PDFPages: 26Language: English - Case
Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A009-EPublished: Apr 23, 2013Reviewed: Apr 30, 2013Format: PDFPages: 20Language: English