Ivey Business School (Canada)
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LaundryWala: Scaling up an On-Demand Laundry Start-Up
Neena Sondhi; Chhavi MehtaCase IVEY-9B18A064-EEntrepreneurship, MarketingLaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic deciStarting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global - Teaching Note
Makarand GulawaniTeaching Note IVEY-W26020-EMarketing, StrategyTeaching note for product W26019.Starting at €0.00
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LaundryWala: Scaling up an On-Demand Laundry Start-Up - Teaching Note
Neena Sondhi; Chhavi MehtaTeaching Note IVEY-8B18A064-EMarketingTeaching note for product 9B18A064.Starting at €0.00