Ivey Business School (Canada)
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Alpha Advantech LLP: Reaching the Masses
Sandeep Puri; Kakoli SenCase IVEY-9B20A036-EEntrepreneurship, Marketing, StrategyIn January 2020, the co-founder of Alpha Advantech LLP (Alpha Advantech), an agricultural and gardening products company based in Karnal, Haryana, India, had to decide whether to drive an organic growth strategy and utilize his resources to expand the company’s operations, or stick to consolidation and market penetration with the current range of products. Alpha Advantech had performed well since its inception in 2016, and the co-founder aimed to...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global - Teaching Note
Makarand GulawaniTeaching Note IVEY-W26020-EMarketing, StrategyTeaching note for product W26019.Starting at €0.00
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Alpha Advantech LLP: Reaching the Masses - Teaching Note
Sandeep Puri; Kakoli SenTeaching Note IVEY-8B20A036-EMarketingTeaching note for product 9B20A036.Starting at €0.00