Ivey Business School (Canada)
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global - Teaching Note
Makarand GulawaniTeaching Note IVEY-W26020-EMarketing, StrategyTeaching note for product W26019.Starting at €0.00
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally
Chandrasekaran Nagarajan; Jayasankar RamanathanCase IVEY-W32167-EMarketing, Service and Operations ManagementDabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of v...Starting at €8.20
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally - Teaching Note
Jayasankar Ramanathan; Chandrasekaran NagarajanTeaching Note IVEY-W32168-EMarketing, Service and Operations ManagementTeaching note for product W32167.Starting at €0.00