Darden University of Virginia (USA)
-
Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
-
Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
-
Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
-
Implications of the Macroeconomy for Business and Life
Murphy, Daniel; Kemp, BiancaTechnical Note DARDEN-GEM-0218-EEconomicsThis technical note explores how the macroeconomy affects businesses and individuals in everyday life, from pricing to job prospects to investing. Students of macroeconomics will gain insight into the benefits and usefulness of their studies both while in school and beyond.Starting at €8.20
-
Self-Focus versus Mission-Focus Mindset
Davidson, Martin N.; Kemp, BiancaTechnical Note DARDEN-OB-1449Leadership and People ManagementThis technical note explores the "self-focus" and "mission-focus" mindsets based on two of the Arbinger Institute's bookStarting at €8.20
-
Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
-
Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaTeaching Note DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Starting at €0.00
-
Modernizing France or Dismantling Its Social Contract? Macron's Reforms
Murphy, Daniel; Holtz, Paul; Kemp, BiancaCase DARDEN-GEM-0164-EEconomicsThis case uses France's pension, labor market, and regulation reforms from 2018 to 2023 to illustrate how deregulation and labor market reforms can affect an economy's potential GDP. The case discusses two-term President Emmanuel Macron’s efforts to boost economic growth through economic liberalization by focusing on small- and medium-sized enterprises. The material allows for an examination of the effects of regulation on labor policy. If implem...Starting at €8.20
-
Market Street Wine: Extending the Aisle - Teaching Note
Batova, Tatiana; Kemp, BiancaTeaching Note DARDEN-BC-0286TN-EKnowledge and CommunicationTeaching note for product BC-0286Starting at €0.00