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Tilt, 8. Knowing Who Your Competitors Are
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0011BC-EPublished: Nov 5, 2013Format: pdfPages: 14Language: English - Article
A Better Way to Map Brand Strategy
Collection: HBSP (USA)Ref.: HBS-R1506G-EPublished: Jun 1, 2015Format: pdfPages: 9Language: English - Article
Marketing in the Age of Alexa
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-R1803E-EPublished: May 1, 2018Format: pdfPages: 8Language: English - Book Chapter
Tilt, 1. Finding the New Locus of Competitive Advantage
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0002BC-EPublished: Nov 5, 2013Format: pdfPages: 28Language: English - Book Chapter
Tilt, 3. Seizing the Downstream Advantage
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0004BC-EPublished: Nov 5, 2013Format: pdfPages: 10Language: English - Book Chapter
Tilt, 4. Seeing New Value in Your Customers
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0005BC-EPublished: Nov 5, 2013Format: pdfPages: 22Language: English - Book Chapter
Tilt, 6. Scoping Out the Playing Field
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0007BC-EPublished: Nov 5, 2013Format: pdfPages: 8Language: English - Book Chapter
Tilt, 7. Taking Control of Criteria of Purchase
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0008BC-EPublished: Nov 5, 2013Format: pdfPages: 24Language: English - Book Chapter
Tilt, 9. Busting Myths in the Marketplace Wars
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0009BC-EPublished: Nov 5, 2013Format: pdfPages: 28Language: English - Book Chapter
Tilt, 10. Understanding Why Downstream Competitive Advantage Is Sustainable
By Dawar, NirajCollection: HBSP (USA)Ref.: HBS-0010BC-EPublished: Nov 5, 2013Format: pdfPages: 13Language: English