Default Category
- Case
Othellonia: Growing a Mobile Game, Powerpoint Supplement
Collection: HBSP (USA)Ref.: HBS-520056-EPublished: Dec 4, 2019Format: pdfPages: 17Language: English - Case
Time Out: The Evolution from Media to Markets
Collection: HBSP (USA)Ref.: HBS-520128-EPublished: Jun 9, 2020Reviewed: Oct 5, 2020Format: pdfPages: 17Language: English - Case
Othellonia: Growing a Mobile Game
Collection: HBSP (USA)Ref.: HBS-520016-EPublished: Sep 10, 2019Reviewed: Jun 25, 2020Format: pdfPages: 20Language: English - Case
Allianz Customer Centricity: Is Simplicity the Way Forward?
Collection: HBSP (USA)Ref.: HBS-522008-EPublished: Jul 2, 2021Reviewed: Oct 28, 2021Format: pdfPages: 20Language: English - Case
Artea (D): Discrimination through Algorithmic Bias in Targeting
Collection: HBSP (USA)Ref.: HBS-521043-EPublished: Sep 25, 2020Reviewed: Mar 29, 2021Format: pdfPages: 5Language: English - Case
Amazon Shopper Panel: Paying Customers for Their Data
Collection: HBSP (USA)Ref.: HBS-521058-EPublished: Jan 7, 2021Reviewed: May 3, 2021Format: pdfPages: 8Language: English - Case
Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Collection: HBSP (USA)Ref.: HBS-524P04Published: Jul 2, 2021Format: pdfPages: 22Language: Portuguese Portugal - Teaching Note
Othellonia: Growing a Mobile Game, Teaching Note
Collection: HBSP (USA)Ref.: HBS-520041-EPublished: Nov 22, 2019Format: pdfPages: 24Language: English - Case
Artea: Designing Targeting Strategies
Collection: HBSP (USA)Ref.: HBS-521021-EPublished: Sep 25, 2020Reviewed: Mar 29, 2021Format: pdfPages: 2Language: English - Case
Artea (B): Including Customer-level Demographic Data
Collection: HBSP (USA)Ref.: HBS-521022-EPublished: Sep 25, 2020Format: pdfPages: 2Language: English