Ivey Business School (Canada)
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Fugumobile: Setting Up a Local Digital Marketing Company in China
Venkat Raman G; Bhavani Shankar Saripalli; Huirong Ju; Ramakrishna VelamuriCase IVEY-W29954-EMarketing, StrategyIn 2006, two entrepreneurs founded Fugumobile Co. Ltd., a digital marketing agency based in Shanghai, China. The company grew organically in China by adapting to the evolving trends in digital marketing. In May 2021, the founders were facing a dilemma and had to choose between two options for sustainable and profitable growth of their company. The first option was to reach an extensive client base by continuing to deliver standardized services at...Starting at €8.20
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Fugumobile: Setting Up a Local Digital Marketing Company in China - Teaching Note
Venkat Raman G; Bhavani Shankar Saripalli; Huirong Ju; Ramakrishna VelamuriTeaching Note IVEY-W29955-EMarketing, StrategyTeaching note for product W29954.Starting at €0.00
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O’Desi Meals: A Socially Responsible Brand - Teaching Note
Shilpee A DasguptaTeaching Note IVEY-W25391-EEntrepreneurship, MarketingTeaching note for product W25390.Starting at €0.00
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O’Desi Meals: A Socially Responsible Brand
Shilpee A DasguptaCase IVEY-W25390-EEntrepreneurship, MarketingO’Desi Meals was a food and beverage start-up based in Dublin, Ireland that aimed to deliver high-quality, healthy, home-cooked Indian food meals at affordable prices to customers who wanted delivery without compromise on taste or health. A second and morStarting at €8.20