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- Case
Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-508S15Published: Sep 15, 2003Format: pdfPages: 27Language: Spanish - Article
The Best Way to Name Your Product 2.0 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F1105CPublished: May 1, 2011Format: pdfPages: 3Language: Spanish - Article
In Search of a Second Act (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1304X-EPublished: Apr 1, 2013Format: pdfPages: 4Language: English - Case
reMarkable: e-Writing the Future
Collection: HBSP (USA)Ref.: HBS-517018-EPublished: Nov 27, 2016Reviewed: Apr 24, 2018Format: pdfPages: 25Language: English - Case
ASICS: Chasing a 2020 Vision
Collection: HBSP (USA)Ref.: HBS-517060-EPublished: Oct 28, 2016Reviewed: Apr 24, 2018Format: pdfPages: 26Language: English - Teaching Note
From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged), Teaching Note
Collection: HBSP (USA)Ref.: HBS-517120-EPublished: May 3, 2017Format: pdfPages: 26Language: English - Case
Customer Lifetime Social Value (CLSV)
Collection: HBSP (USA)Ref.: HBS-518077-EPublished: Jan 10, 2018Reviewed: Jan 29, 2021Format: pdfPages: 23Language: English - Case
Israel at 70: Is it Possible to (re)Brand a Country
Collection: HBSP (USA)Ref.: HBS-519006-EPublished: Nov 1, 2018Reviewed: Feb 22, 2019Format: pdfPages: 26Language: English - Case
The Brand Management of Places
Collection: HBSP (USA)Ref.: HBS-519007-EPublished: Oct 10, 2018Reviewed: Jul 18, 2019Format: pdfPages: 30Language: English - Teaching Note
Israel at 70: Is it Possible to (re)Brand a Country, Teaching Note
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-519081-EPublished: Apr 1, 2019Format: pdfPages: 33Language: English