Default Category
- Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: pdfPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: pdfPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: pdfPages: 28Language: English - Book Chapter
Introduction: Marketing and Democracy--How They Can Work Together
Collection: HBSP (USA)Ref.: HBS-7791BC-EPublished: Dec 28, 2007Format: pdfPages: 27Language: English - Book Chapter
Exchange: A Promise Is a Promise--Understanding the Connections Between Marketing and Political Exchanges
Collection: HBSP (USA)Ref.: HBS-7852BC-EPublished: Dec 28, 2007Format: pdfPages: 28Language: English - Book Chapter
Politics: Winner Takes All--What Politics Can Learn From Marketing
Collection: HBSP (USA)Ref.: HBS-7858BC-EPublished: Dec 28, 2007Format: pdfPages: 39Language: English - Book Chapter
Programs: Civic Goods, Civil Services--What Government Can Learn From Marketing
Collection: HBSP (USA)Ref.: HBS-7860BC-EPublished: Dec 28, 2007Format: pdfPages: 26Language: English - Book Chapter
Nations: No Quick Fix--Applying Marketing Concepts to How They Compete
Collection: HBSP (USA)Ref.: HBS-7861BC-EPublished: Dec 28, 2007Format: pdfPages: 31Language: English - Book Chapter
Choice: UBU (You Be You)--How Choice Operates in Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7854BC-EPublished: Dec 28, 2007Format: pdfPages: 26Language: English - Book Chapter
Engagement: Ties That Bind--Leveraging Consumer Participation
Collection: HBSP (USA)Ref.: HBS-7856BC-EPublished: Dec 28, 2007Format: pdfPages: 28Language: English