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SmartOps Corporation: Forging Smart Alliances?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0797-EPublished: Mar 18, 2011Reviewed: Apr 18, 2013Format: pdfPages: 11Language: English - Case
Mauboussin Japan: A French Gem in Asia
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0853-EPublished: Aug 13, 2013Reviewed: Feb 17, 2014Format: pdfPages: 18Language: English - Case
Uber Pricing Strategies and Marketing Communications
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0871-EPublished: May 23, 2014Reviewed: May 2, 2016Format: pdfPages: 15Language: English - Case
Positioning Carly Fiorina in 2016: The Citizen Leader
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0896-EPublished: Jun 11, 2015Format: pdfPages: 17Language: English - Case
Buick at a Crossroads: Building Brand Momentum
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907-EPublished: Aug 2, 2016Reviewed: Apr 18, 2022Format: pdfPages: 27Language: English - Case
Brandefy: Approaching Expansion with Marketing Analytics
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0962-EPublished: Aug 20, 2018Format: pdfPages: 6Language: English - Teaching Note
Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0697TN-EPublished: Dec 17, 2007Reviewed: Sep 24, 2014Format: pdfPages: 12Language: English - Teaching Note
Dunia Finance LLC (A), (B), and (C) - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0842TN-EPublished: Mar 25, 2015Format: pdfPages: 12Language: English - Teaching Note
Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0901TN-EPublished: Sep 30, 2016Format: pdfPages: 6Language: English - Teaching Note
Buick at a Crossroads: Building Brand Momentum - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907TN-EPublished: Jan 9, 2016Reviewed: Aug 24, 2018Format: pdfPages: 11Language: English