IESE (España)
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Green Trees, Inc.
Baucells Alibés, Manel; Gómez, JavierCase AD-267Decision Analysis, EconomicsUna empresa de maquinaria para jardinería se plantea si le conviene comprar un equipo nuevo para entrar en un nicho de mercado nuevo. Las ventas futuras son inciertas y la decisión debe tomarse antes de que se pueda resolver la incertidumbre relativa a las ventas y, por tanto, respecto a los flujos de fondos futuros. Una vez tomada la primera decisión, se desarrolla una máquina nueva. Se analiza la decisión respecto a si debe sustituirse la máqui...Starting at €8.20
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The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
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Green Trees, Inc.
Baucells Alibés, Manel; Gómez, JavierCase AD-267-EDecision Analysis, EconomicsA gardening machinery company is considering whether to purchase a new piece of equipment to enter into a new market niche. Future sales are uncertain, and the decision has to be taken before the uncertainty about sales, and therefore about future cash flows, is resolved. Once the first decision is taken, a new piece of machinery is developed. The decision of whether to substitute the old machine is analyzed.Starting at €8.20
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Honeybee, Inc.
Gómez, Javier; Heukamp, FranzCase AD-307-EKnowledge and CommunicationThis case forms part of the general quantitative methods series. The case introduces the methodology of decomposition of time series in tendencies and seasonal effects to help in medium and long term predictions. The case is an updated version of an old case (Mielsa), with an additional analysis of decisions.Starting at €8.20
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Iron Industries, Inc.
Gómez, Javier; Heukamp, FranzCase AD-306-EKnowledge and CommunicationThis case forms part of a logical sequence in the study of quantitative methods. The case provides an in-depth study of the lineal regression method, introducing a problem in which the variables analyzed can be transformed to offer a more correct analysis, with a more intuitive economic interpretation.Starting at €8.20
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Green Fee: The Use of Data Analysis to Develop a Business Plan
Baucells Alibés, Manel; Gómez, Javier; Pujol C.; Galán D.; García-Marquina J.; Heukamp, FranzCase AD-297-EDecision Analysis, FinanceThis case examines the background to a decision as to which of two possible locations to use for a new golf course. The case includes the data used to assess the how the location influences the green fees that could be charged at each course. The influence of other variables on the green fees further helps to gain a better understanding of the business.Starting at €8.20
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Recession in the Air
Gómez, JavierCase AD-308-EEconomicsThis case forms part of the Quantitative Methods Series. It involves the use of logistic regression to predict the evolution (growth/recession) of the Spanish economy. The discussion can focus on the economic arguments relating to why some variables help to predict the evolution of the economy, or on the application and results of the statistical methodology.Starting at €8.20