Ivey Business School (Canada)
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Kids Swag: Building an Opportunity around Diversity - Teaching Note
Vania Sakelaris; Janice ByrneTeaching Note IVEY-W26183-EEntrepreneurship, MarketingTeaching note for product W26182.Starting at €0.00
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Tea Connect: Exploring New Options - Teaching Note
Swati Soni; Sandeep Puri; Shweta PandeyTeaching Note IVEY-8B20A059-EMarketingTeaching note for product 9B20A059.Starting at €0.00
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Tea Connect: Exploring New Options
Swati Soni; Sandeep Puri; Shweta Pandey; Tina JainCase IVEY-9B20A059-EEntrepreneurship, Marketing, StrategyTea Connect, a chain of five tea cafés in India, had ended 2019 with sales revenues of ₹48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 cafés and achieving sales revenues of ₹200 million by 2020. The co-founder planned the renovation of the cafés to improve the speed of service, but he also wanted to launch Tea Connect–branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, an...Starting at €8.20
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCase IVEY-W26182-EEntrepreneurship, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacStarting at €8.20