IESE (España)
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IESE Insight. Issue 36. First Quarter 2018
IESE InsightMagazine REV-77-ECorporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyThe resources you need may lie outside your firm. Before stepping out, know what it takes to make alliances work. Africa Ariño and Rafael Andreu use the case of a healthcare alliance to show how partners can better coordinate their activities to improve their joint performance. Jeffrey J. Reuer and Shivaram V. Devarakonda discuss when it may be appropriate to set up a steering committee in non-equity alliances. Solon Moreira sees three necessary ...Starting at €22.00
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IESE Insight. Número 8. Primer trimestre 2011
IESE InsightMagazine REV-8Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, Strategy¿Cómo integrar el entorno y la sociedad en la cuenta de resultados? En este número de la revista IESE Insight Robert G. Eccles y Kyle Armbrester, de Harvard Business School, proponen utilizar la informática en la nube para presentar los resultados no financieros en los informes integrados. Ricardo G. Barcelona sugiere una forma novedosa de segmentar al consumidor ¿verde¿ en función de sus actitudes hacia la sostenibilidad. Por su parte, Lu...Starting at €22.00
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IESE Insight. Número 9. Segundo trimestre 2011
IESE InsightMagazine REV-9Business Ethics and Corporate Social Responsibility, Decision Analysis, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas redes sociales lo están cambiando todo y las empresas no pueden ser ajenas a esta gran revolución. En el dossier de este número de la revista IESE Insight Soumitra Dutta, de INSEAD, propone cinco estrategias para potenciar las organizaciones totalmente en red. Evgeny Káganer, del IESE, y Emmanuelle Vaast, de la Universidad McGill, identifican 18 temas recurrentes para guiar el uso de las redes sociales en el lugar de trabajo. Además, G...Starting at €22.00
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IESE Business School Insight, 155
IESE InsightMagazine REV-87-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Leadership and People Management, Marketing, Service and Operations ManagementWhat executives and directors need to know as firms increasingly look for purpose beyond profits and deal with a changing ownership environment. Four responsibilities for the board. Interviews with Amra Balic (BlackRock) and veteran board chairman Herman Daems. Ways in which technological disruption may transform corporate governance. The future of banking. Keys when going digital overnight. Tips for managing virtual teams. Cash is king: advice f...Starting at €22.00
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Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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Humor: Serious Business - Caselet Studies - Brian Fugere: Bigger Than Bullsh*t
Jennifer Aaker, Naomi Bagdonas, Peter SeibertCase SGSB-M370B-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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When Giving Your Customers Less Is More
Fader, PeterArticle ART-2382-EMarketing, StrategyContrary to popular belief, most of the world's household brands are not customer-centric; they're product-centric, which isn't enough anymore. Companies may say they care about the customer; they may even have installed a CRM system - but that's the problem. Customer friendliness is not the same thing as aligning your entire company's development and delivery of products and services with the current and future needs of a select set of customers...Starting at €8.20
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El declive de las calles comerciales
Nueno Iniesta, José LuisArticle ART-2454Marketing, Service and Operations ManagementTras seis años de crisis, las empresas han aprendido que hoy deben ir a buscar al consumidor allí donde se encuentre: en una tienda insignia en las principales avenidas; de forma efímera con una pop-up store que sorprenda al viandante en un lugar poco habitual; en Internet (e-commerce), en el móvil (mobile commerce) y en las redes sociales (social commerce); o combinando estas experiencias con un establecimiento cli...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Cómo gestionar las opiniones en Internet
Shanmugam, Ravi; Capizzani, Mario; McQuarrie, Edward F.; McIntyre, Shelby H.Article ART-2500MarketingEste artículo explora el funcionamiento de las webs de opiniones. Basándose en sus estudios de Yelp y otras plataformas, los autores esbozan el retrato de quienes publican reseñas online y las razones que les impulsan. En algunas de estas personas es palpable el deseo de tener audiencia, es decir, una cierta búsqueda de estatus. Se trata de un comportamiento emergente que tiene todos los visos de extenderse entre los usuarios de Internet. Por eso...Starting at €8.20