Ivey Business School (Canada)
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
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PharmaCo: Inject 5-Malware Infection
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M058-EStrategyAdditional Supplement to accompany 9B20M058.Starting at €8.20
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PharmaCo: Inject 2-Email Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M055-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 3-Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M056-EStrategyAdditional Supplement to accompany product 9B20M053.Starting at €8.20
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PharmaCo
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M053-EStrategyPharmaCo was a large, multinational, integrated pharmaceutical company. Its board of directors was meeting to discuss a possible friendly merger with a complementary competitor and to review a quarterly cybersecurity report. However, before either of these discussions could begin, PharmaCo’s chief financial officer interrupted with news that the company’s customer database had been encrypted by hackers in a ransomware attack and a ransom of $25,0...Starting at €8.20
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PharmCo: Inject 1-Ransomware
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M054-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 4-Large Breach and Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M057-EStrategyAdditional Supplement to accompany 9B20M057.Starting at €8.20
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Fody Foods: Eating Life to the Fullest
Robert Mackalski; Marc Ducusin; Marika Lapointe; Emma ClaytonCase IVEY-9B19A002-EEntrepreneurship, MarketingFODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.Starting at €8.20