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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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ASOS PLC
Wells, John R.; Ellsworth, GabrielCase HBS-716449-EStrategyLaunched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But whe...Starting at €8.20
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Rise of Kmart Corporation 1962-1987 (Spanish Version)
Wells, John R.; Haglock, TravisCase HBS-716S04StrategySigue el desarrollo de la cadena de tiendas de descuento Kmart desde su creación en 1961 hasta su pico en 1990 y examina la contribución de cada director ejecutivo de Kmart para el éxito de la cadena. En paralelo, compara el rendimiento de Wal-Mart durante el mismo período a lo largo de una serie de dimensiones financieras y estratégicas.Starting at €8.20
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Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
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Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company
Simon Parker; Matthias A. TietzCase IVEY-9B11M043-EEntrepreneurship, StrategyThe founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time ...Starting at €8.20
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CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
Simon Parker; Houston PeschlCase IVEY-9B18M129-EEntrepreneurship, StrategyIn June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambiStarting at €8.20
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Entrepreneurial Leadership at Maritime Bus
Edward Gamble; Simon Parker; Peter W. Moroz; Parker Baglole; Ryan CassidyCase IVEY-9B14C037-EEntrepreneurship, Finance, Leadership and People ManagementAn entrepreneur in Atlantic Canada believes he has a five to six year window to capitalize on the growth of his newest venture, Maritime Bus, a passenger transportation and parcel delivery service, before his retirement. Having turned around a business that lost $12 million over the previous eight years in less than six months, he believes he has the opportunity to continue this success. However, he is unsure what strategies to follow to achieve ...Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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The Fall of Circuit City Stores, Inc.
Wells, John R.; Danskin, GalenCase HBS-713402-EStrategyOn January 16, 2009, after a dismal holiday season, Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader in consumer electronics retailing for nearly twenty years when its profits peaked in 2000. What led to its dramatic decline? Why did three CEOs fail to turn it around? Were these p...Starting at €8.20