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DHL Internacional España (A)
de Benito C.; Martí, Carlos; Gómez, SandalioCase DPO-19Leadership and People ManagementLa multinacional DHL Worldwide Express, una de las tres empresas de transporte urgente internacional de documentos y mercancías más importantes del mundo, establece en su plan estratégico para la región de Europa dos proyectos de centralización de servicios de soporte a negocio para mejorar la eficiencia y el servicio. Por un lado, los sistemas de información, operaciones y desarrollo de aplicaciones de las filiales europeas centralizados en Lond...Starting at €8.20
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Saint Gobain Montblanc (B)
Martí, Carlos; Gómez, SandalioCase DPO-27-ELeadership and People ManagementThe Saint-Gobain group set up a new factory in the Tarragona town of Montblanc. A working committee created for this purpose must design the new factory's strategy, structure, productive and organizational processes and human resources policies. The case focuses on the design of the model that the human resources policies will be based on.Starting at €5.74
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Expansión. Macro redacción multimedia: el proceso de cambio de las redacciones informativas
Martí, Carlos; Gómez, SandalioCase DPO-42Leadership and People ManagementLa industria periodística se encuentra en plena exploración de las posibilidades que ofrece el desarrollo de las nuevas tecnologías y la convergencia de medios. Recoletos, uno de los grupos de comunicación más importantes del país al cual pertenece el diario económico líder Expansión, inicia un proceso de integración de los cuatro medios que componen el área de información económica (Expansión TV, Actualidad Económica, Expansion.com y el diario E...Starting at €8.20
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Cables de Comunicaciones S.L. (B)
Martí, Carlos; Gómez, SandalioCase DPO-2Leadership and People ManagementLa empresa Cables de Comunicaciones, puntera en la industria de las telecomunicaciones, atraviesa dos años de malos resultados, durante los cuales cambia dos veces de propietarios. En este período de crisis, el director general debe afrontar problemas internos de organización, de cambios de personas y de falta de colaboración entre los departamentos. El proceso de toma de decisiones es muy lento, el estilo de dirección de los directivos es hetero...Starting at €5.74
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Allianz (B)
Martí, Carlos; Gómez, SandalioCase DP-151Leadership and People ManagementMaterial complementario del caso DP-150 Allianz (A).Starting at €5.74
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCase HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Starting at €8.20
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Communispace
Keinan, AnatCase HBS-510018-EMarketingCommunispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing decisions, and with a sounding board for new product ideas. Now, a potential client has asked Communispace to build and manage an online community for the sole purpose of fostering ...Starting at €8.20
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Introducing iSnack 2.0: The New Vegemite
Keinan, Anat; Farrelly, Francis; Beverland, MichaelCase HBS-512020-EMarketingVegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon Talbot identified a gap in the market for a line extension involving a blend of Vegemite and Kraft's other iconic brand, Philadelphia Crea...Starting at €8.20
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Monte-Carlo Weddings
Keinan, Anat; Crener, SandrineCase HBS-515071-EMarketingMonte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other high-net-worth individuals from around the world. After 10 years in operation, constantly innovating and pushing the bar higher, Frank is wondering what is next for him and his compa...Starting at €8.20
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The Blonde Salad
Keinan, Anat; Maslauskaite, Kristina; Crener, Sandrine; Dessain, VincentCase HBS-515074-EMarketingIn 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection". A year earlier, Ferragni, together with her team, had already made a decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that The Blonde Salad envisaged to on...Starting at €8.20