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Charles Pratt and the First Nations University (A)
Davidson, Martin N.; Yemen, GerryCase DARDEN-OB-0909-ELeadership and People ManagementCan you imagine stepping up to lead an organization in the midst of crisis? In the A case, a professor of business administration at the First Nations University of Canada (FNUniv) has submitted his résumé at the close of an assembly meeting to be considered along with five others to take over the role of interim president. As he waits for the decision, he thinks about the situation ahead of him. Public accusations of fiscal mismanagement and vio...Starting at €8.20
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A New Team Face
Davidson, Martin N.; Magnuson, Erin; Yemen, GerryCase DARDEN-OB-0920-ELeadership and People ManagementA marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still, the team leader is concerned about the dynamics he observed during the meeting of his marketing group team. He has noticed that a recent recruit to the team, an African American, is being ignored when he contributes to the discussion, although his ideas are solid ones. The leader is left with some nagging ...Starting at €8.20
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And Now The Hard Part: Role-Plays
Davidson, Martin N.; Yemen, GerryCase DARDEN-OB-0965-ELeadership and People Management“The diversity lady has a label on her forehead and talks about the standard message,” one senior executive at a large corporation said. “It’s the same message we got 20 years ago. We do it annually but employees never get any of that. I’ve never had a diversity talk to my staff.” Traditional diversity initiatives generally focus on specific dimensions of difference such as gender, race, sexual orientation, able-bodiedness, or religion. This mate...Starting at €8.20
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Diversity at JPMorgan Chase: Right is Good Enough for Me (A)
Davidson, Martin N.; Yemen, GerryCase DARDEN-OB-0975-ELeadership and People ManagementThis first case in a two-part series offers a look at diversity recruitment in a Fortune 500 company. With a white male champion at the helm, the A case shows how competent leaders do something interesting with diversity in a hiring system that has a strong pipeline of diverse talent for future consideration. Other Fortune 500 firms ask it to share recruiting best practices. But the head of recruiting wonders if his work efforts will change JPMC ...Starting at €8.20
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Abroad in the World
Davidson, Martin N.; de Guzman, Terry S.; Yemen, GerryCase DARDEN-OB-1009-ELeadership and People ManagementUsed as an opening case in a second-year MBA elective on global leadership, this case is a biographic description of an immigrant’s journey in American business. The story reflects the transitions that a 24-year old immigrant experiences in her career and personal life in the United States.Starting at €8.20
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Kulicke and Soffa Industries, Inc.: Designing a Supply Chain Network
Yemen, Gerry; Raz, Gal; Davidson, Martin N.Case DARDEN-OM-1406-EService and Operations ManagementSupply chain network design choices and the challenges in implementing and understanding how alternatives influence firm performance are key management skills that can be applied to the case of a global company, Kulicke and Soffa Industries, Inc. (K&S), and its expansion strategy. Suitable for the MBA, EMBA, GMBA, and executive education programs, the case explores the decision to expand the company’s tool bonding capacity in order to manage its ...Starting at €8.20
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Greenkraft: Ensuring Sustainability During and Post COVID-19
Jaydeep MukherjeeCase IVEY-W31072-EStrategyGreenkraft Private Limited (Greenkraft) supplied artisanal products to global clients and was an India-based not-for-profit organization. The company worked to address the socio-economic needs of artisan women. For 800 women workers, the Greenkraft production unit symbolized independence and pride, motivating them to work and deliver quality output. During the COVID-19 pandemic, Greenkraft was compelled to adopt home production to supplement prod...Starting at €8.20
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Mantra Ayurveda: Scaling Direct-To-Consumer Marketing
Aditi Saini; Jaydeep MukherjeeCase IVEY-W25497-EMarketing, StrategyMantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convinc...Starting at €8.20
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Opening Week at Darden
Davidson, Martin N.; Thomas-Hunt, Melissa C.Case DARDEN-OB-1296-ELeadership and People ManagementThis case describes the experience of five MBA students beginning their two-year residential program. The students are members of a learning team, and each is experiencing challenges orienting to the new program and to her or his teammates.Starting at €8.20
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (B)
Yemen, Gerry; Raz, Gal; Davidson, Martin N.Case DARDEN-OM-1411-EService and Operations ManagementWhile much of the work on outsourcing to China focuses on the low cost and its tradeoffs, this case examines in depth the interaction between human capital and a firm’s cost and capabilities. Suitable for the MBA, EMBA, GEMBA, and executive education programs, the case presents a manufacturer of semiconductor assembly equipment looking to achieve growth in its wire bonding tools segment-in particular, capillaries and dicing saw blades-through geo...Starting at €5.74