Ivey Business School (Canada)
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Asahi Group Holdings Limited: Global Expansion Versus Financial Leverage
Wiboon Kittilaksanawong; Tomas HovorkaCase IVEY-W26041-EMarketing, StrategyIn May 2021, Asahi Group Holdings, Limited (Asahi), a Japanese global beer, spirits, soft drinks, and food company, shifted its focus to non-alcoholic beers. The shift was made after spending US$20 billion to acquire premium beer brands from Anheuser-Busch InBev SA/NV, a Belgian multinational drinks and brewing company.
The Japanese beer market had been shrinking for decades with Japan’s declining population, and more recently, the market ...Starting at €8.20
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Gillette: The Best Controversy a Man Can Get - Teaching Note
Allison Johnson; Neil Bendle; Angela WangTeaching Note IVEY-8B20A072-EMarketingTeaching note for product 9B20A072.Starting at €0.00
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Asahi Group Holdings Limited: Global Expansion Versus Financial Leverage - Teaching Note
Wiboon Kittilaksanawong; Tomas HovorkaTeaching Note IVEY-W26042-EMarketing, StrategyTeaching note for product W26041.Starting at €0.00
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Gillette: The Best Controversy a Man Can Get
Allison Johnson; Neil Bendle; Angela WangCase IVEY-9B20A072-EMarketingIn March 2019, the head marketing consultant at an advertising agency was thinking about a new pitch for the Gillette brand, which had just experienced a tumultuous two months. In January 2019, Gillette’s controversial “We Believe” ad had been released toStarting at €8.20