Ivey Business School (Canada)
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B9 Beverages: From Start-Up to Scale-Up
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghCase IVEY-9B19A008-EEntrepreneurship, Marketing, StrategyIn May 2018, B9 Beverages Private Limited (B9 Beverages), the owner of craft beer Bira 91, reached a total of over US$100 million in funding after receiving $50 million from Sofina SA, a Belgian investment firm. This third round of funding would allow the company to meet the various objectives that the founder and chief executive officer had planned for the company’s new Bira 91. He wanted his India business to break even by 2019 and expand fivef...Starting at €8.20
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The Beer Cases (C): Tsingtao Brewery
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M126-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery, San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74
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Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
Shweta Pandey; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B18A055-EMarketingTeaching note for product 9B18A055.Starting at €0.00
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Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition
Sandeep Puri; Shweta Pandey; Babak HayatiCase IVEY-9B19A047-EMarketing, StrategyWith the acquisition of Rustan Supercenters Inc. (Rustan’s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan’s network of mStarting at €8.20
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Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition - Teaching Note
Sandeep Puri; Shweta Pandey; Babak HayatiTeaching Note IVEY-8B19A047-EMarketingTeaching note for product 9B19A047.Starting at €0.00
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House of Lasagna: Growth and Expansion Fix - Teaching Note
Maria Luisa Chua Delayco; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B19A034-EMarketingTeaching note for product 9B19A034.Starting at €0.00
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B9 Beverages: From Start-Up to Scale-Up - Teaching Note
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghTeaching Note IVEY-8B19A008-EMarketingTeaching note for product 9B19A008.Starting at €0.00
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The Beer Cases (A): A-B InBev
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M124-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev, Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €8.20
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Big Boss Cement Inc.: Stirring Up Industry Competition in the Philippines
Shweta Pandey; Sandeep Puri; Babak HayatiCase IVEY-9B18A055-EMarketing, StrategyIn January 2018, the Philippine cement industry changed forever with the entry of the 100-per-cent Filipino-owned cement manufacturing company Big Boss Cement Inc. (BBCI). When the company decided to set up shop with a cheaper, eco-friendly manufacturing process that promised less carbon emission, competition became fierce. BBCI planned to expand its capacity to take advantage of a growth in both infrastructure projects and local demand for cemen...Starting at €8.20