Ivey Business School (Canada)
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FiLLi Café: Going Global - Teaching Note
Kirti Khanzode; Geetanjali ChandraTeaching Note IVEY-8B18A061-EMarketingTeaching note for product 9B18A061.Starting at €0.00
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCase IVEY-9B18A061-EEntrepreneurship, Marketing, StrategyBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfStarting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry - Teaching Note
Sakhhi Chhabra, Varun ElembilasseryTeaching Note IVEY-W27115-EEntrepreneurship, MarketingTeaching note for product W27114.Starting at €0.00