Ivey Business School (Canada)
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FiLLi Café: Going Global - Teaching Note
Kirti Khanzode; Geetanjali ChandraTeaching Note IVEY-8B18A061-EMarketingTeaching note for product 9B18A061.Starting at €0.00
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Mamaearth: Navigating Growth Beyond Baby Care - Teaching Note
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriTeaching Note IVEY-W32648-EMarketing, StrategyTeaching note for product W32647.Starting at €0.00
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCase IVEY-9B18A061-EEntrepreneurship, Marketing, StrategyBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfStarting at €8.20
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Mamaearth: Navigating Growth Beyond Baby Care
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriCase IVEY-W32647-EMarketing, StrategyMamaearth, founded in 2016, started as a direct-to-consumer personal-care brand and carved a niche for itself as a trusted, toxin-free baby-care, skin-care, and hair-care brand in a competitive Indian personal-care market landscape that included established multinationals. In 2022, its parent company, Honasa Consumer Private Limited (HCL), raised $52 million in financing for a valuation of US $1.2 billion, becoming the first unicorn of 2022. HCL ...Starting at €8.20