Ivey Business School (Canada)
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Better World Fashion: Circular Economy and Competitive Advantage - Teaching Note
Reimer Ivang; Mohammad Bakhtiar RanaTeaching Note IVEY-8B19A021-EMarketingTeaching note for product 9B19A021.Starting at €0.00
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SmartMoney: Digital Payments Strategy in India
Jaydeep Mukherjee; Anup AgrawalCase IVEY-9B20A007-EEntrepreneurship, Marketing, StrategyOn March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market pr...Starting at €8.20
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SmartMoney: Digital Payments Strategy in India - Teaching Note
Jaydeep Mukherjee; Anup AgrawalTeaching Note IVEY-8B20A007-EMarketingTeaching note for product 9B20A007.Starting at €0.00
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Better World Fashion: Circular Economy and Competitive Advantage
Reimer Ivang; Mohammad Bakhtiar RanaCase IVEY-9B19A021-EEntrepreneurship, Marketing, StrategyIn 2015, in Aalborg, Denmark, the two co-founders of Better World Fashion formed their company as a social enterprise, aiming to highlight all that was wrong with the fashion industry and offer a cleaner and more ethical solution. The business was designed to focus not only on profit but also on minimizing the environmental impact of the supply chain. The founders chose to specialize in garments made from re-purposed leather, as leather had a lon...Starting at €8.20