Ivey Business School (Canada)
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Better World Fashion: Circular Economy and Competitive Advantage - Teaching Note
Reimer Ivang; Mohammad Bakhtiar RanaTeaching Note IVEY-8B19A021-EMarketingTeaching note for product 9B19A021.Starting at €0.00
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Mamaearth: Navigating Growth Beyond Baby Care - Teaching Note
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriTeaching Note IVEY-W32648-EMarketing, StrategyTeaching note for product W32647.Starting at €0.00
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Better World Fashion: Circular Economy and Competitive Advantage
Reimer Ivang; Mohammad Bakhtiar RanaCase IVEY-9B19A021-EEntrepreneurship, Marketing, StrategyIn 2015, in Aalborg, Denmark, the two co-founders of Better World Fashion formed their company as a social enterprise, aiming to highlight all that was wrong with the fashion industry and offer a cleaner and more ethical solution. The business was designed to focus not only on profit but also on minimizing the environmental impact of the supply chain. The founders chose to specialize in garments made from re-purposed leather, as leather had a lon...Starting at €8.20
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Mamaearth: Navigating Growth Beyond Baby Care
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriCase IVEY-W32647-EMarketing, StrategyMamaearth, founded in 2016, started as a direct-to-consumer personal-care brand and carved a niche for itself as a trusted, toxin-free baby-care, skin-care, and hair-care brand in a competitive Indian personal-care market landscape that included established multinationals. In 2022, its parent company, Honasa Consumer Private Limited (HCL), raised $52 million in financing for a valuation of US $1.2 billion, becoming the first unicorn of 2022. HCL ...Starting at €8.20