Ivey Business School (Canada)
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Asha Handicrafts Association: Redefining the Value Proposition Strategy
Bharat Mani; Vineet Nayak; Arun SharmaCase IVEY-9B20A033-EEntrepreneurship, Marketing, StrategyAsha Handicrafts Association (Asha) was a fair trade marketing organization, headquartered in Mumbai, India. The organization primarily marketed and sold handicrafts sourced from artisans across India to three main customer segments. The first segment consisted of fair trade importers outside of India, where Asha was a leading player. The second segment consisted of commercial importers who sold products through commercial retail stores abroad. A...Starting at €8.20
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Asha Handicrafts Association: Redefining the Value Proposition Strategy - Teaching Note
Bharat Mani; Vineet Nayak; Arun SharmaTeaching Note IVEY-8B20A033-EMarketingTeaching note for product 9B20A033.Starting at €0.00