Ivey Business School (Canada)
-
Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
-
Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
-
Voot: Digital Commerce in the World of Connected Screens
Avinash Kapoor; Bandinee PradhanCase IVEY-9B18A051-EMarketing, StrategyIn early 2017, Voot was one of India’s popular video-on-demand (VOD) service providers of movies and television series. By that time, more than 50 million users had installed the application on the Android mobile platform alone. Voot’s parent company, Viacom18 Media Pvt. Ltd. (Viacom 18), was popular for its television channels Rishtey, Colors, MTV, VH1, Nickelodeon, and Comedy Central India. Due to a rise in VOD service providers and a growing n...Starting at €8.20
-
Voot: Digital Commerce in the World of Connected Screens - Teaching Note
Avinash Kapoor; Bandinee PradhanTeaching Note IVEY-8B18A051-EMarketingTeaching note for product 9B18A051.Starting at €0.00