Ivey Business School (Canada)
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Blue Sky Ranch: Sustainable Meat - Teaching Note
Vida Morkunas; Kristin MathesonTeaching Note IVEY-8B20A024-EMarketingTeaching note for product 9B20A024.Starting at €0.00
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Blue Sky Ranch: Sustainable Meat
Vida Morkunas; Kristin MathesonCase IVEY-9B20A024-EEntrepreneurship, MarketingIn 2018, the owner of Blue Sky Ranch, a heritage pig farm in British Columbia, Canada, was reviewing her business options. She had been producing premium-priced, high-quality pork for two years; however, despite growing demand from restaurants, grocers, and consumers for high-end, sustainably raised, free-range meat, Blue Sky Ranch was not yet profitable. The owner faced several challenges in processing and delivering her product to clients, and ...Starting at €8.20
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SmartMoney: Digital Payments Strategy in India
Jaydeep Mukherjee; Anup AgrawalCase IVEY-9B20A007-EEntrepreneurship, Marketing, StrategyOn March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market pr...Starting at €8.20
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SmartMoney: Digital Payments Strategy in India - Teaching Note
Jaydeep Mukherjee; Anup AgrawalTeaching Note IVEY-8B20A007-EMarketingTeaching note for product 9B20A007.Starting at €0.00