Ivey Business School (Canada)
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00