Ivey Business School (Canada)
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Bald Baker’s Sweet Challenge - Teaching Note
Ebrahim Mazaheri; Maryam TofighiTeaching Note IVEY-8B21A024-EMarketingTeaching note for product 9B21A024.Starting at €0.00
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry - Teaching Note
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaTeaching Note IVEY-8B20A050-EMarketingTeaching note for product 9B20A050.Starting at €0.00
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Families First: Leveraging Technology to Build Customer Relationships - Teaching Note
Francine Schlosser; Shaminder Kaur Wahid; Marcia Carvalho de AzevedoTeaching Note IVEY-8B21A025-EKnowledge and Communication, MarketingTeaching note for product 9B21A025.Starting at €0.00
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Bald Baker’s Sweet Challenge
Ebrahim Mazaheri; Maryam TofighiCase IVEY-9B21A024-EMarketingAfter pursuing a career in finance, the case protagonist moved back to his hometown of Toronto in 2016 to pursue his dream of being an entrepreneur. An incident involving his diabetic father during a family vacation was the primary motivation for his deciStarting at €8.20