Ivey Business School (Canada)
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Bald Baker’s Sweet Challenge - Teaching Note
Ebrahim Mazaheri; Maryam TofighiTeaching Note IVEY-8B21A024-EMarketingTeaching note for product 9B21A024.Starting at €0.00
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCase IVEY-9B18A003-EEntrepreneurship, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Starting at €8.20
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Voot: Digital Commerce in the World of Connected Screens
Avinash Kapoor; Bandinee PradhanCase IVEY-9B18A051-EMarketing, StrategyIn early 2017, Voot was one of India’s popular video-on-demand (VOD) service providers of movies and television series. By that time, more than 50 million users had installed the application on the Android mobile platform alone. Voot’s parent company, Viacom18 Media Pvt. Ltd. (Viacom 18), was popular for its television channels Rishtey, Colors, MTV, VH1, Nickelodeon, and Comedy Central India. Due to a rise in VOD service providers and a growing n...Starting at €8.20
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Voot: Digital Commerce in the World of Connected Screens - Teaching Note
Avinash Kapoor; Bandinee PradhanTeaching Note IVEY-8B18A051-EMarketingTeaching note for product 9B18A051.Starting at €0.00
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Bald Baker’s Sweet Challenge
Ebrahim Mazaheri; Maryam TofighiCase IVEY-9B21A024-EMarketingAfter pursuing a career in finance, the case protagonist moved back to his hometown of Toronto in 2016 to pursue his dream of being an entrepreneur. An incident involving his diabetic father during a family vacation was the primary motivation for his deciStarting at €8.20
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options - Teaching Note
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaTeaching Note IVEY-8B18A003-EMarketingTeaching note for product 9B18A003.Starting at €0.00