Ivey Business School (Canada)
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Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll
Yanhong Guo; Baolu Wang; Deming KongCase IVEY-W25204-EMarketing, StrategyDalian Xinyi Electronics Co., Ltd. (Dalian Xinyi), founded in 2014 and based in the province of Liaoning, China, had created a catch doll brand, Paw Toy, and operated more than 10 physical catch doll stores across the country. To deal with fierce competitStarting at €8.20
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Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll - Teaching Note
Yanhong Guo; Baolu Wang; Deming KongTeaching Note IVEY-W25205-EMarketing, StrategyTeaching note for product W25204.Starting at €0.00