Ivey Business School (Canada)
-
66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
-
66Agency: Building an Influencer Marketing Firm - Teaching Note
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayTeaching Note IVEY-8B19A029-EMarketingTeaching note for product 9B19A029.Starting at €0.00
-
Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
-
Peloton: In Need of Product Recall
Arpita Agnihotri, Saurabh BhattacharyaCase IVEY-W25392-EEconomics, MarketingOn April 17, 2021, the United States Consumer Product Safety Commission (CPSC) released an “urgent” warning to consumers regarding the Peloton Tread+ after thirty-nine incidents had been reported related to the treadmill in which children and pets were inStarting at €8.20
-
Peloton: In Need of Product Recall - Teaching Note
Arpita Agnihotri, Saurabh BhattacharyaTeaching Note IVEY-W25393-EEconomics, MarketingTeaching note for product W25392.Starting at €0.00
-
Maison Singulier: Marketing Communications for an Online Vintage Furniture Store - Teaching Note
Ali Tezer; Matthew PhilpTeaching Note IVEY-W25405-EKnowledge and Communication, MarketingTeaching note for product W25404.Starting at €0.00