Ivey Business School (Canada)
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Lidu Liquor Co. Ltd.: Immersive Experiential Marketing
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuCase IVEY-W24771-EMarketingThe general manager of Lidu Liquor Co. Ltd. (Lidu) was considering the next phase of the company’s marketing plan. From 2016 to 2018, unit sales had risen from ¥80 million to ¥300 million, largely due to Lidu’s unconventional marketing programs. But by miStarting at €8.20
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Lidu Liquor Co. Ltd.: Immersive Experience Marketing - Teaching Note
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuTeaching Note IVEY-W24772-EMarketingTeaching note for product W24771.Starting at €0.00