Ivey Business School (Canada)
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note
Sandeep Puri; Rakesh Singh; Jatin BatraTeaching Note IVEY-W25458-EMarketingTeaching note for product W25457.Starting at €0.00
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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Bosideng: How to Revitalize the Brand - Teaching Note
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangTeaching Note IVEY-8B20A062-EMarketingTeaching note for product 9B20A062.Starting at €0.00
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Bosideng: How to Revitalize the Brand
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangCase IVEY-9B20A062-EEntrepreneurship, MarketingBy 2017, the comprehensive multi-brand Chinese clothing manufacturer Bosideng International Holdings Limited (Bosideng), founded in 1976, had become famous for its main business of down jackets. After almost 40 years of rapid development, Bosideng had become the top brand in the Chinese down apparel industry and had established strong brand equity. However, the company’s performance had been in decline since 2013. Faced with increasingly fierce c...Starting at €8.20
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch
Sandeep Puri; Rakesh Singh; Jatin BatraCase IVEY-W25457-EMarketingIn October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The compaStarting at €8.20