Ivey Business School (Canada)
-
Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note
Sandeep Puri; Rakesh Singh; Jatin BatraTeaching Note IVEY-W25458-EMarketingTeaching note for product W25457.Starting at €0.00
-
Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll
Yanhong Guo; Baolu Wang; Deming KongCase IVEY-W25204-EMarketing, StrategyDalian Xinyi Electronics Co., Ltd. (Dalian Xinyi), founded in 2014 and based in the province of Liaoning, China, had created a catch doll brand, Paw Toy, and operated more than 10 physical catch doll stores across the country. To deal with fierce competitStarting at €8.20
-
Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll - Teaching Note
Yanhong Guo; Baolu Wang; Deming KongTeaching Note IVEY-W25205-EMarketing, StrategyTeaching note for product W25204.Starting at €0.00
-
Laurs & Bridz: Sales Targets and Antiviral Drug Launch
Sandeep Puri; Rakesh Singh; Jatin BatraCase IVEY-W25457-EMarketingIn October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The compaStarting at €8.20