Ivey Business School (Canada)
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EatSure: Bringing Surety From the Clouds
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W32292-EMarketing, StrategyEatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads....Starting at €8.20
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Eatsure: Bringing Surety From the Clouds - Teaching Note
Jatin Pandey; Ashima Vardhan; Paaras Bhardwaj; Sourav GargTeaching Note IVEY-W32293-EMarketing, StrategyTeaching note for product W32292.Starting at €0.00