Ivey Business School (Canada)
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Pai’s Bakery: Reassigning Sales Territories - Teaching Note
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuTeaching Note IVEY-W25443-ELeadership and People Management, MarketingTeaching note for product W25442.Starting at €0.00
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Pai’s Bakery: Reassigning Sales Territories
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuCase IVEY-W25442-ELeadership and People Management, MarketingPai’s Bakery was a 30-year-old family business based in Belagavi, in the southern Indian state of Karnataka. The owner was working on a sales territory realignment plan in response to complaints from the company’s sales team. Sales representatives claimedStarting at €8.20
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Bosideng: How to Revitalize the Brand - Teaching Note
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangTeaching Note IVEY-8B20A062-EMarketingTeaching note for product 9B20A062.Starting at €0.00
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Bosideng: How to Revitalize the Brand
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangCase IVEY-9B20A062-EEntrepreneurship, MarketingBy 2017, the comprehensive multi-brand Chinese clothing manufacturer Bosideng International Holdings Limited (Bosideng), founded in 1976, had become famous for its main business of down jackets. After almost 40 years of rapid development, Bosideng had become the top brand in the Chinese down apparel industry and had established strong brand equity. However, the company’s performance had been in decline since 2013. Faced with increasingly fierce c...Starting at €8.20