Ivey Business School (Canada)
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia- Teaching Note
Anahit Armenakyan; Raffi ElliottTeaching Note IVEY-8B20A028-EMarketingTeaching note for product 9B20A028.Starting at €0.00
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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis
Avi Karan; Nilamadhab MohantyCase IVEY-W25492-EEntrepreneurship, MarketingThe social enterprise Apni Shala Foundation (ASF) provided social and emotional learning programs to disadvantaged communities in Mumbai, India. Since its founding in 2013, ASF had engaged with more than 16,000 students. Before February 2020, ASF was directly engaged with more than 4,600 students, 1,000 parents, and more than 500 teachers at 35 government schools and non-profit organizations. However, on March 31, 2020, the COVID-19 pandemic forc...Starting at €8.20
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GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia
Anahit Armenakyan; Raffi ElliottCase IVEY-9B20A028-EEntrepreneurship, Marketing, StrategyA young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotion...Starting at €8.20
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Apni Shala: Ensuring Psychosocial Wellbeing during Crisis - Teaching Note
Avi Karan; Nilamadhab MohantyTeaching Note IVEY-W25493-EEntrepreneurship, MarketingTeaching note for product W25492.Starting at €0.00