Ivey Business School (Canada)
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Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise
Srinivasa Reddy; Surya Mahadevan; Jayanthi Thanigan; Soumyo Chakraverty; Jayasree ChakrabortyCase IVEY-W26106-EEntrepreneurship, MarketingStemina Lubricants (Stemina) was an automotive lubricant manufacturer in Udupi, Karnataka, India. All Stemina products were a blend of high-class base oil and imported branded additives. Stemina competed with leading brands—one that was strong in the market and at mechanics’ locations, having leveraged its consumer brand equity and strong advertising support to win over mechanics and dealers, and another that had a strong presence in the forecour...Starting at €8.20
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Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise - Teaching Note
Srinivasa Reddy; Surya Mahadevan; Jayanthi ThaniganTeaching Note IVEY-W26107-EEntrepreneurship, MarketingTeaching note for product W26106.Starting at €0.00
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UNIQLO: Relaunching +J Collection
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneCase IVEY-W26671-EMarketing, StrategyFast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion bran...Starting at €8.20
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UNIQLO: Relaunching +J Collection - Teaching Note
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneTeaching Note IVEY-W26672-EMarketing, StrategyTeaching note for product W26671.Starting at €0.00