Ivey Business School (Canada)
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry - Teaching Note
Pawan Kumar; Ritu Srivastava; Anshul JainTeaching Note IVEY-W25878-EMarketing, StrategyTeaching note for product W25877.Starting at €0.00
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Mamaearth: Navigating Growth Beyond Baby Care - Teaching Note
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriTeaching Note IVEY-W32648-EMarketing, StrategyTeaching note for product W32647.Starting at €0.00
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry
Pawan Kumar; Ritu Srivastava; Anshul JainCase IVEY-W25877-EMarketing, StrategyIn August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenge...Starting at €8.20
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Mamaearth: Navigating Growth Beyond Baby Care
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriCase IVEY-W32647-EMarketing, StrategyMamaearth, founded in 2016, started as a direct-to-consumer personal-care brand and carved a niche for itself as a trusted, toxin-free baby-care, skin-care, and hair-care brand in a competitive Indian personal-care market landscape that included established multinationals. In 2022, its parent company, Honasa Consumer Private Limited (HCL), raised $52 million in financing for a valuation of US $1.2 billion, becoming the first unicorn of 2022. HCL ...Starting at €8.20