Ivey Business School (Canada)
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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20
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Hisense: Breaking Recurring Channel Conflict - Teaching Note
Miao Cui; Xin Li; Heng Wu; Wanling LiTeaching Note IVEY-W26699-EMarketing, StrategyTeaching note for product W26698.Starting at €0.00
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CapitalCare: Getting Lost in the Crowd - Teaching Note
Mark Arnison; Sherrell Steele; Bob GravesTeaching Note IVEY-8B20A029-EMarketingTeaching note for product 9B20A029.Starting at €0.00