Ivey Business School (Canada)
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Facebook's Predicaments: Incidental, Inadvertent, or Intentional?
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaCase IVEY-W27654-EMarketing, StrategyBy October 2021, the US social media giant Facebook Inc. had been dominating the social media market globally with the highest number of active users. It owned four of the biggest social media platforms—Facebook, WhatsApp, Messenger, and Instagram. However, the company’s history was marked by controversies ranging from ethical matters to social issues. The various crises it had faced to date included thousands of internal documents leaked by whis...Starting at €8.20
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Facebook's Predicaments: Incidental, Inadvertent, or Intentional? - Teaching Note
Bikramjit Rishi, Rajkumari Mittal, Parul SinhaTeaching Note IVEY-W27655-EMarketing, StrategyTeaching note for product W27654.Starting at €0.00