Ivey Business School (Canada)
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Swiss Chocolate Challenge: SwissOne versus Toblerone - Teaching Note
Marc Fetscherin; Camille SibbittTeaching Note IVEY-W26083-EMarketing, StrategyTeaching note for product W26082.Starting at €0.00
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldTeaching Note IVEY-W27149-EMarketing, StrategyTeaching note for product W27247.Starting at €0.00
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Swiss Chocolate Challenge: SwissOne versus Toblerone
Marc Fetscherin; Camille SibbittCase IVEY-W26082-EMarketing, StrategyIn 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland—the location of the original Toblerone factory—had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finali...Starting at €8.20