Ivey Business School (Canada)
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Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish
Ajeet SharmaCase IVEY-W27508-EKnowledge and Communication, MarketingUSV Private Limited (USV), an Indian pharmaceutical company, launched three comparative advertising campaigns for its Sebamed cleansing bar in January 2021, targeting the soap bars of Hindustan Unilever Limited (HUL) based on the bars’ pH values. Without delay, HUL filed a lawsuit against USV on grounds of disparaging its brands, infringing upon its trademarks, and misleading of consumers. The Bombay High Court restrained USV from continuing with...Starting at €8.20
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Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish - Teaching Note
Ajeet SharmaTeaching Note IVEY-W27509-EKnowledge and Communication, MarketingTeaching note for product W27508.Starting at €0.00