Ivey Business School (Canada)
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SKF India: Strategic Choices at a Global Iconic Bearing Brand
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaCase IVEY-W29263-EMarketing, StrategyIn January 2021, Girish Hanchate, the vice-president of the industrial distribution segment at SKF India Ltd. (SFK India), located in the Indian city of Pune, was facing a difficult problem. He had to find a way to mitigate the ongoing drop in sales from key industrial customers in India resulting from COVID-19 pandemic lockdowns, with many SKF India customers switching to lower-priced competitors. SKF India had been successfully delivering indus...Starting at €8.20
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Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks - Teaching Note
Ruppal Walia Sharma; Mridula S. MishraTeaching Note IVEY-8B18A063-EMarketingTeaching note for product 9B18A063.Starting at €0.00
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SKF India: Strategic Choices at a Global Iconic Bearing Brand - Teaching Note
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaTeaching Note IVEY-W29264-EMarketing, StrategyTeaching note for product W29263.Starting at €0.00
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Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks
Ruppal Walia Sharma; Mridula S. MishraCase IVEY-9B18A063-EEntrepreneurship, Marketing, StrategyIn November 2016, the two co-founders of the Delhi-based Greenco Enterprises India Pvt. Ltd. were getting ready to launch a range of frozen snacks in the competitive Indian market. Their strategy was to penetrate the already established non-vegetarian froStarting at €8.20