Ivey Business School (Canada)
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SKF India: Strategic Choices at a Global Iconic Bearing Brand
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaCase IVEY-W29263-EMarketing, StrategyIn January 2021, Girish Hanchate, the vice-president of the industrial distribution segment at SKF India Ltd. (SFK India), located in the Indian city of Pune, was facing a difficult problem. He had to find a way to mitigate the ongoing drop in sales from key industrial customers in India resulting from COVID-19 pandemic lockdowns, with many SKF India customers switching to lower-priced competitors. SKF India had been successfully delivering indus...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
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Costco: The Challenge Of Entering The Mainland China Market - Teaching Note
Fei Meng; Chongfeng Wang; Liyang Lu; Xinrong Liu; Guanwen Huang; Xiaoyu ZhaoTeaching Note IVEY-W24958-EMarketing, StrategyTeaching note for product W24957.Starting at €0.00
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SKF India: Strategic Choices at a Global Iconic Bearing Brand - Teaching Note
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaTeaching Note IVEY-W29264-EMarketing, StrategyTeaching note for product W29263.Starting at €0.00