IESE (España)
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Objetivo: reconstruir la confianza
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3Business Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingNecesitamos recuperar la confianza dentro y fuera de la empresa. Éstas son algunas de las claves para lograrlo.Starting at €15.00
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T-Shirts for Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc.Starting at €8.20
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Camisetas para el Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298MarketingUn vendedor de camisetas para eventos especiales intenta valorar si debería ofrecer sus camistas para un evento deportivo. Se utiliza como introducción para análisis de decisiones: estructurar las decisiones, valores esperados etc.Starting at €8.20
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T-Shirts for Eintracht Frankfurt - Teaching Note
Guinand C.; Heukamp, FranzTeaching Note ADT-22-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc. This teaching note has been elaborated as an aid to case AD-298-E.Starting at €0.00
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Rebuilding Trust From the Ground Up
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingThe workplace has become a hard hat zone. Here we provide tools to clear the rubble and rebuild confidence.Starting at €15.00