Ivey Business School (Canada)
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Bald Baker’s Sweet Challenge - Teaching Note
Ebrahim Mazaheri; Maryam TofighiTeaching Note IVEY-8B21A024-EMarketingTeaching note for product 9B21A024.Starting at €0.00
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth - Teaching Note
Simon Parker; Peter W. MorozTeaching Note IVEY-8B21A023-EEntrepreneurship, MarketingTeaching note for product 9B21A023.Starting at €0.00
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Bald Baker’s Sweet Challenge
Ebrahim Mazaheri; Maryam TofighiCase IVEY-9B21A024-EMarketingAfter pursuing a career in finance, the case protagonist moved back to his hometown of Toronto in 2016 to pursue his dream of being an entrepreneur. An incident involving his diabetic father during a family vacation was the primary motivation for his deciStarting at €8.20
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Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse
Simon Parker; Ken MarkCase IVEY-9B10M028-EEntrepreneurship, Marketing, StrategyTwitter has become an incredibly popular micro-blogging service since its launch in 2006. Its founders have ambitious plans for the service, and are backed by hundreds of millions of dollars of venture capital funding, which values the company at $3.7 billion in 2011. Twitter seems to attract a diverse audience of users, such as political organizers looking to disseminate information to their followers; businesses looking to reach out, in real ti...Starting at €8.20
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MusicJuice.net: The Challenges of Starting Up a New Internet Venture
Simon Parker; Rocky LiuCase IVEY-9B10A013-EEntrepreneurship, Marketing, StrategyMusicJuice.net is a new website designed to bring together musicians and a fan-base in order to raise finance for new bands. It enables musicians to bypass the large established record companies and their high royalty takes, while giving fans direct contact and involvement with exciting new acts. It is an example of a venture idea transported from one country (the Netherlands) and applied in a new and larger geographical setting (North America). ...Starting at €8.20